Brand Strategy & Creative Studio
Brand clarity → before anything visual.
Before The Logo is a brand strategy studio shaped by Italian design thinking, working with brands that feel misaligned, unclear, or outgrown by their current identity.
We help organisations define who they are, what they stand for, and how they should be experienced before design, marketing, or growth decisions are made.
Brand strategy comes before the logo.
That’s not a metaphor. It’s how strong brands are built.
When brands come to us?
Most brands don’t come to us because they need a new logo.
They come because:
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Their brand identity doesn’t reflect who they’ve become
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Their positioning feels unclear or diluted
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Different teams are telling different stories
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Their communication looks fine — but doesn’t feel right
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Growth has happened, but clarity hasn’t caught up
If your brand feels fragmented, confusing, or under-articulated, this is where we step in.
What We Do
We don’t just design for attention.
We design for alignment.
At Before The Logo, we focus on brand strategy, brand positioning, and identity systems that help brands communicate with confidence and consistency — internally and externally.
Strong branding is not about being louder.
It’s about being clearer.
Our Brand Strategy Approach
Strategy before execution. Always.
We follow a structured yet flexible process that helps brands clarify their foundation before expression.
1. Brand Discovery & Insight
We follow a structured yet flexible process that helps brands clarify their foundation before expression.
2. Brand Positioning & Narrative
We define what your brand stands for, how it’s different, and how it should speak.
This becomes the strategic backbone for every future decision.
3. Brand Identity Systems
We translate strategy into coherent visual and verbal identity systems — built to scale, adapt, and stay relevant.
Services
At Before The Logo, we offer a comprehensive suite of services designed to build brands with depth, clarity, and long-term impact. Rooted in strategic thinking and brought to life through thoughtful design and storytelling, our work goes beyond aesthetics to define a brand’s purpose, position, and presence.
Why “Before The Logo”?
I
M
E
N
F
S
T
Meaning comes before memorability.
Design without
strategy creates noise.
A
Growth without clarity creates dilution.
Consistency is a result, not a rule.
Because most branding problems don’t start with design.
They start with unclear thinking.
Design without strategy creates noise.
Marketing without positioning creates confusion.
Growth without clarity creates dilution.
We exist to solve that before it becomes expensive to fix.
Brands are systems, not symbols.
O
Who We Work With
Growing
Brands
Teams Navigating Growth, Transition, or Repositioning
Fashion &
Design Led Business
Hospitality
Cultural and Creative Organisations
If your brand values meaning, coherence, and long-term relevance,
We're here. Connect with Us.
Our Unfair Advantage
We sit at the intersection of strategy, culture, and design,
shaped by a European design tradition where meaning comes before expression.
Rooted in Italy, our approach is influenced by a culture that values
craft over speed, clarity over excess, and ideas that last beyond trends.
We don’t approach branding as a deliverable.
We approach it as a decision-making system.
This allows the brands we work with to:
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Communicate with confidence
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Align internal teams
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Build identities that endure, not expire
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Make faster, clearer business decisions
Meet the Face behind
Before The Logo
Bhaskar Shanghalaya
Brand Strategist & Creative Director
Educated in Milan, his approach is shaped by Italian design thinking, where intention guides aesthetics and meaning comes before form.
With a multidisciplinary background across business design, technology, and strategy, Bhaskar helps brands articulate who they are, align their identity, and communicate.
For him, branding is not about just visibility, it's about building connection, coherence, and long-term relevance.
Garima Narwal
Creative Strategist & Spatial Experiences
With a background rooted in design, spatial thinking, and cultural context, her work bridges strategy and expression, ensuring that brand identity translates coherently across environments, touchpoints, and narratives.
Shaped by global exposure and Italian design culture, Garima brings restraint, sensitivity, and clarity to brand systems, helping them feel intentional, human, and enduring.
For her, strong branding is not about decoration.
It is about creating experiences that align with meaning and live beyond trends.